Reproduced from ezinearticles.com

Junk mail and huge billboards are both ways in which products and services are advertised to people. Companies are constantly trying to find new ways of attracting customer attention. Promotional door hangers can be a cost effective and useful way to gain peoples’ attention, whether a business is just starting, or trying to establish a brand.

Billboards and junk mail are often ignored by today’s modern consumer, therefore an original way to attract attention to adverts needs to be used. Fully customizable and memorable door hangers can be a way to achieve this. They are easy and cheap to make, being basically cardboard or just thin plastic.
A simple strip of cardboard or light plastic that can be hung from a door using a hook or hole in the hanger is the definition of a door hanger. New customers can be attracted and a brand can be established by using hangers. This is because being hung from a door handle means passers by can view them and they can be designed to match a company brand.

Hotels and offices often use them for a practical purpose, room occupied or no smoking messages are often printed onto them. Incorporating a practical message onto a hanger means people are more likely to use them; therefore the adverts are more likely to be seen by more people. Exposure of the advert is increased because they can be reused again and again.

With hangers being so thin and light it means that expensive distribution processes can be reduced. They can be hung quickly over door handles as the distributor is passing by and can be carried easily in a bag. This means that any location where the distributor covers with a hanger, customers are also able to easily pass them onto friends. Hangers can reduce the costs involved with distributing adverts because of their small size and simplicity.
The small size does not limit how much information can be put onto a hanger, as being two sided they can have double the amount of information on them (as compared to a postcard). Integrating company colors and logos onto them means that a brand image is able to be established and people will associate products with the hangers. The information on a hanger can range form a simple message to complex pictures and diagrams, making them very flexible.

The obvious industry to use hangers at is hotels; however, because of their advantages in distribution, design and production they are not just limited to this. Every shop and house has a door on which they can be hung and displayed and whatever a company markets, they can be useful. For example, a taxi company can print their number onto one, allowing it to be in easy reach when a customer needs a cab. Hangers are an easy way to grab customers’ attentions.

A cheap and efficient way for a company to advertise is provided in promotional door hangers. They can display practical information alongside adverts, allowing for reuse. They are able to be incorporated into a company brand so that they are easy to remember by customers. Another good promotional idea might be postcard printing for direct mail.