Local Marketing Strategies for Success

Local marketing is an essential element of a wider marketing strategy for small businesses. It can get your brand in front of a broader local audience that is likely to patronize your business in the near future. But what can you do as an entrepreneur to improve your small business’s reach with a local audience? This guide includes 14 quick tips to improve your local marketing strategy.

What is local marketing?

Local marketing targets an audience in the same town or region as your business. This marketing plan element is geared toward people within a specific radius of your physical business location — generally based on a reasonable driving distance — who might realistically purchase your product or service at any time.

For example, if you start a restaurant in Red Bank, New Jersey, driving website traffic from Sacramento, California, won’t do you much good. Instead, you must employ local marketing tactics to ensure most of your audience is located close enough to your restaurant to dine there or order takeout or delivery.

“The biggest approach people should be taking is really understanding who they’re trying to sell to … what benefit people can get from the product or service, and then relay that information upfront,” explained Travis McKnight, senior content strategist at Portent Inc.

Understanding your target audience and the information you should relay to them is crucial for any small business marketing strategy. However, it’s particularly relevant in a local marketing strategy that must highlight your business’s location.

A local marketing strategy aims to spend your advertising and marketing budget more efficiently. Digital marketing is an effective tool for businesses of all sizes. However, if you are a local business and fail to gain traction with a local audience, your marketing expense is all for naught. 

Article by Businesswire Daily

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