Should You Do Door Hanger Advertising?

Some home service businesses swear by door hangers as a way to introduce themselves to new neighborhoods, advertise new services, or promote special deals and discounts.

But with all of the other print ads, digital ads, and direct mailers competing for your customers’ attention, are door hangers actually worthwhile?

We’ve tracked down down some of the common pros and cons about door hanger advertising that can help you decide if you should add it to your service business’ marketing strategy.

What are the pros and cons of door hanger advertising?

Pros:

It costs pennies to print door hangers if you order them in bulk. They’re also cheaper than postcards or direct mail, because you save on envelopes and postage.
Door hangers are hard to ignore because anyone who enters the house has to turn the doorknob.
There are no size limitations, as is the case when choosing an envelope for a direct mailer.
There’s a chance of multiple exposures. More than one person is likely to see a door hanger—whether it’s strangers walking past a house or family and friends visiting.
Door hangers are a superb marketing strategy for reaching a local audience, such as residents in your neighborhood.
Door hangers are personal because they are hand-delivered, which shows potential customers you care about them.

Cons:

Door hangers are great for hyper-local marketing, but they can’t reach a broader market. That why you will need to target local areas at a time.
Door hangers can damage your brand reputation. Some homeowners see door hangers as invasive, polluting, or junk, and may discard them altogether.
Tracking ROI can be difficult — So be sure the company you hire has GPS tracking and know that you will be targeting areas at a time.

Article By Jober

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