Local Marketing Strategies for Success Local marketing is an essential element of a wider marketing strategy for small businesses. It can get your brand in front of a broader local audience that is likely to patronize your business in the near future. But what can you do as an entrepreneur [...]

Knock, Knock, Opportunity! Unveiling the Benefits of Door-to-Door Marketing in 2024 While digital marketing dominates the landscape, don't underestimate the enduring power of a good old-fashioned knock on the door. Door-to-door marketing, often overlooked in today's tech-driven world, still offers unique advantages for businesses seeking to connect with customers on [...]

Marketing the Future: How Data Analytics Is Changing Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream. Data is ubiquitous, essential, and beneficial — except when it’s not. Experts warn that data analytics [...]

  How Small Businesses Are Spending Their Marketing Dollars It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow Pages was considered [...]

Should You Do Door Hanger Advertising? Some home service businesses swear by door hangers as a way to introduce themselves to new neighborhoods, advertise new services, or promote special deals and discounts. But with all of the other print ads, digital ads, and direct mailers competing for your customers’ attention, [...]

Conquer the Market: Easy Marketing Strategies for Small Businesses in 2024 In today's digital landscape, standing out as a small business can feel like climbing Mount Everest. But fear not, intrepid entrepreneur! With the right approach, you can attract customers and propel your brand to new heights. Here are six [...]

7 SALES OBJECTIVE EXAMPLES ACCORDING TO TOP SALES MANAGERS “Create more pipeline.” “Boost win rates.” “Close bigger deals.” “Increase customer lifetime value (CLV).” Ask any sales leader what they want, and you’ll get an answer along these lines. While these are certainly lofty goals, they lack direction. You can’t tell [...]

5 ways to start motivating a sales team to prospect better   Motivating your sales team to perform 2X better isn't a hack — it's a long-term investment. And with an ever-increasing quarterly or monthly sales quota, running a team of confident, results-driven reps requires more than handing out colorful [...]