Why Is a Marketing Strategy Imporant?

Why is a marketing strategy important? Without a defined strategy, you’ll essentially be throwing things at the wall to see what sticks. And that process will cost you money, time, and resources. But a robust marketing strategy will reach your target audience. It has the power to turn people who've [...]

Constant Rejection, Big Rewards: Life as a Door To Door Salesman

‘Constant rejection,’ big rewards: Life as a door to door salesman Liam Kunkel of Spartan Solar We tagged along with a solar sales rep in Tampa to see what the grind was like. TAMPA — The Tesla Model 3 rolled to a stop on a quiet residential street out near [...]

What Is Door Hanger Marketing And How To Do It Right?

What Is Door Hanger Marketing And How To Do It Right? One of the biggest struggles for marketing professionals and small business owners is how to get people’s attention during a time when it seems like the whole world is competing for the same. When people are bombarded with advertising [...]

Direct Mail Campaigns Predictive Modeling Techniques

Direct Mail Campaigns Predictive Modeling Techniques Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with [...]

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