What’s Old is New Again and Driving Impressive Results For the world’s most recognizable online retailer, it started as a purely reactionary tactic. When the demise of Toys “R” Us in 2018 meant its roughly $2 million in sales was up for grabs, Amazon went old school — it [...]
Tools Used for Advertising! Advertising is one of the most important aspects of marketing because consumers can't buy products unless they know what they are and where to get them. Businesses can employ a variety of different advertising tools to inform consumers about the benefits of their products and services, [...]
4 Tips to Improving Your Direct Marketing Strategy and Increasing Response Rate Whether you execute your direct marketing through mail, email, phone, or a combination of the three, optimizing your response rate is vital to achieving a high return on investment. A strong response rate enables you to generate leads and [...]
How to help retention in an ever-changing work environment - It has been a tough, messy couple of years, but people are emerging out of the turmoil with even bigger dreams than ever before. Perhaps no other single event in recent history has had a more profound impact on our [...]
10 Direct Marketing Tips from Make direct marketing your strategy, not merely a tactic Direct marketing involves precisely target-ed communication with the customer. “The objective is to be relevant, not to be personal, Wunderman says. “Personal may offend. Relevancy never will,” he advises. Focus on the consumer, not your product [...]
8 Direct Marketing Tips Few Marketers Actually Follow Tip #1. Get a list. ... Tip #2. Add value to your promotion. ... Tip #3. Personalize your mailer. ... Tip #4. Make your ad easy to read. ... Tip #5. Write good copy. ... Tip #6. Choose the right marketing medium. [...]
Difference Between Marketing and Marketing Communication The terms "marketing" and "marketing communication" are sometimes used interchangeably. However, while they are related, they do not refer to the same concepts. When working on the marketing strategy for your business, be sure to understand the differences between marketing and marketing communication so [...]
What Is a Target Marketing Strategy? When working on your marketing strategy, it’s critical to understand which customers are your target market. These are the people your business can help the most with your products and services. Research your consumer base to understand their needs, likes and dislikes so you [...]
