Why Is a Marketing Strategy Imporant?

Why is a marketing strategy important? Without a defined strategy, you’ll essentially be throwing things at the wall to see what sticks. And that process will cost you money, time, and resources. But a robust marketing strategy will reach your target audience. It has the power to turn people who've [...]

Constant Rejection, Big Rewards: Life as a Door To Door Salesman

‘Constant rejection,’ big rewards: Life as a door to door salesman Liam Kunkel of Spartan Solar We tagged along with a solar sales rep in Tampa to see what the grind was like. TAMPA — The Tesla Model 3 rolled to a stop on a quiet residential street out near [...]

Direct Mail Campaigns Predictive Modeling Techniques

Direct Mail Campaigns Predictive Modeling Techniques Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with [...]

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