7 Unique Real Estate Door Hanger Ideas That Generate Leads

7 Unique Real Estate Door Hanger Ideas That Generate Leads A door hanger can be a good tool for a real estate professional to use to gather new business. Real estate door-to-door marketing tells people that you are in the area and ready to serve their real estate needs. Yet [...]

How To Turn Your Sales Team Into An Innovation Engine

How To Turn Your Sales Team Into An Innovation Engine Today, we’re seeing a flurry of new technologies hit the marketplace at an unprecedented rate, reflecting just how short product lifecycles have become in light of ever-evolving customer expectations. Some are well-received while others fall by the wayside, leaving many [...]

What’s Old is New Again and Driving Impressive Results

What’s Old is New Again and Driving Impressive Results   For the world’s most recognizable online retailer, it started as a purely reactionary tactic. When the demise of Toys “R” Us in 2018 meant its roughly $2 million in sales was up for grabs, Amazon went old school — it [...]

Tools Used for Advertising!

Tools Used for Advertising! Advertising is one of the most important aspects of marketing because consumers can't buy products unless they know what they are and where to get them. Businesses can employ a variety of different advertising tools to inform consumers about the benefits of their products and services, [...]

4 Tips to Improving Your Direct Marketing Strategy and Increasing Response Rate

4 Tips to Improving Your Direct Marketing Strategy and Increasing Response Rate Whether you execute your direct marketing through mail, email, phone, or a combination of the three, optimizing your response rate is vital to achieving a high return on investment. A strong response rate enables you to generate leads and [...]

How To Help Retention In An Ever-changing Work Environment

How to help retention in an ever-changing work environment - It has been a tough, messy couple of years, but people are emerging out of the turmoil with even bigger dreams than ever before. Perhaps no other single event in recent history has had a more profound impact on our [...]

10 Direct Marketing Tips

10 Direct Marketing Tips from Make direct marketing your strategy, not merely a tactic Direct marketing involves precisely target-ed communication with the customer. “The objective is to be relevant, not to be personal, Wunderman says. “Personal may offend. Relevancy never will,” he advises. Focus on the consumer, not your product [...]

8 Direct Marketing Tips Few Marketers Actually Follow

8 Direct Marketing Tips Few Marketers Actually Follow Tip #1. Get a list. ... Tip #2. Add value to your promotion. ... Tip #3. Personalize your mailer. ... Tip #4. Make your ad easy to read. ... Tip #5. Write good copy. ... Tip #6. Choose the right marketing medium. [...]

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