Difference Between Marketing and Marketing Communication The terms "marketing" and "marketing communication" are sometimes used interchangeably. However, while they are related, they do not refer to the same concepts. When working on the marketing strategy for your business, be sure to understand the differences between marketing and marketing communication so [...]

What Is a Target Marketing Strategy? When working on your marketing strategy, it’s critical to understand which customers are your target market. These are the people your business can help the most with your products and services. Research your consumer base to understand their needs, likes and dislikes so you [...]

10 Truths About Marketing After the Pandemic It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the [...]

              With Handshakes on Hold, Media Ad Sales Teams Must Navigate a New World The pivot to video conferencing is finally happening As more of the country gets vaccinated and stores continue to reopen and operate under less Covid restrictions, small business owners are [...]

Rising Above the ‘Noise’ of Digital Marketing With Direct Mail     B-to-B and B-to-C Boundaries Are Blurring. Here's What It Means for Marketers The days when marketing was seen as a strictly creative exercise are long gone. For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing [...]

Procrastinators: How to Fight Your Genes and Get Stuff Done Now     Never leave that til tomorrow which you can do today," said Benjamin Franklin. Pretty good advice, especially considering it comes from a guy who was an absolute whiz at productivity (Franklin was somehow an author, printer, politician, [...]

Door Hanger Marketing Tips to Boost Your Business   Today we are talking Door Hanger Marketing and how this is still a dominate way to grow your customer base. And you’ll learn tips on how to efficiently design and implement door hangers for many types of service industries. Let’s jump [...]

Your Email Marketing Is Falling Short, 5 Reasons Why Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. This may be because people have email fatigue, thanks to overflowing inboxes and endless untargeted vies for their attention. But it’s [...]