Architecting the Perfect Virtual Sales Call The longest tax season ever has wrapped up, staycations and vacations will be winding down, and business development should move into a high position on your radar if it hasn’t already. As we take business development virtual, questions on how to handle this transition [...]

Local Marketing Strategies for Success For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses. Local marketing refers to strategies that target regional audiences near your business. Local marketing is especially effective for businesses tied to a physical location, [...]

After more than 1,000 firms boycotted Facebook, what’s next for ads on social media? Advertisers’ July boycott of Facebook over hate speech didn’t go far enough, for some. The boycott — which saw more than 1,000 advertisers pause ads as part of a campaign named StopHateForProfit — is set to [...]

Don’t Cut Your Marketing Budget in a Recession Summary.    Companies tend to cut marketing in a recession.  But firms that maintain their marketing spend while reallocating it to suit the context – be it in product developing, advertising and communication, or pricing – typically fare better than firms that cut [...]

4 Calendar Apps That Will Improve Your Business Schedule   Happy Memorial Day! Today I have some business calendar apps to help you improve your productivity. Here’s four links with tips and tricks to kick start your work week. The struggle is real! In order to grow our business online [...]

Cybersecurity Practices That Protect Your Small Business   Success instills pride. Unfortunately, valuable possessions also attract thieves. Entrepreneurs think lack of customers, bad service and limited capital are what causes bankruptcy. Try being a victim of cyber crime. The National Cyber Security Alliance found that 60 percent of companies that are victims of a cyber [...]

The Office 2.0: Will Working From Home Be The New Standard?   When ENX2 Marketing began in 2013, Nicole and I didn’t have an office. Many times during that first year, it was her and I at her kitchen table, typing furiously away on our laptops and dreaming of the [...]

Lead Generation and Growth Strategies for Niche B2B Industries   By this point, we all know that not all lead generation strategies are the same. Lead generation strategies that may have worked back then may not work nowadays anymore, and every year we need to update our strategies to fit [...]