Better Business Bureau Scam Tips: Protect Yourself Small business owners can be the victim of scams and frauds just like individual consumers. Crooks might see you as a softer touch than big businesses but with deeper pockets than typical consumers. We reviewed the Better Business Bureau (BBB) scam reports to [...]
A Guide To Successful Virtual Events: Tools And Tips To Drive Revenue, Engagement & ROI Event marketing is undergoing a digital transformation, driven by travel and meeting restrictions due to Covid-19. In the past, CMOs spent 25% to 30% of their budgets on in-person meetings and events, according to research [...]
How Your Email Newsletter Can Generate New Sales Your email newsletters can yield big results for your sales and engagement. Do you want to generate new sales with your email newsletter? If so, you're not alone. Companies around the globe use email to connect with their audience in new and [...]
Why it is So Important to Follow Up With Leads Article By: by Samson Haileyesus According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. This means businesses stand to lose potentially 98% of their sales leads if they do not follow up. The success of [...]
Small Businesses Get Creative to Survive During the Pandemic Innovations adopted during the coronavirus crisis drive revenue and generate new opportunities. Moriarty's Gem Art, a family-owned jewelry business located along the courthouse square on Main Street in Crown Point, Ind., was forced to shutter its retail store in March when [...]
Architecting the Perfect Virtual Sales Call The longest tax season ever has wrapped up, staycations and vacations will be winding down, and business development should move into a high position on your radar if it hasn’t already. As we take business development virtual, questions on how to handle this transition [...]
Local Marketing Strategies for Success For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses. Local marketing refers to strategies that target regional audiences near your business. Local marketing is especially effective for businesses tied to a physical location, [...]
After more than 1,000 firms boycotted Facebook, what’s next for ads on social media? Advertisers’ July boycott of Facebook over hate speech didn’t go far enough, for some. The boycott — which saw more than 1,000 advertisers pause ads as part of a campaign named StopHateForProfit — is set to [...]
