Don’t Cut Your Marketing Budget in a Recession Summary. Companies tend to cut marketing in a recession. But firms that maintain their marketing spend while reallocating it to suit the context – be it in product developing, advertising and communication, or pricing – typically fare better than firms that cut [...]
4 Calendar Apps That Will Improve Your Business Schedule Happy Memorial Day! Today I have some business calendar apps to help you improve your productivity. Here’s four links with tips and tricks to kick start your work week. The struggle is real! In order to grow our business online [...]
Cybersecurity Practices That Protect Your Small Business Success instills pride. Unfortunately, valuable possessions also attract thieves. Entrepreneurs think lack of customers, bad service and limited capital are what causes bankruptcy. Try being a victim of cyber crime. The National Cyber Security Alliance found that 60 percent of companies that are victims of a cyber [...]
The Office 2.0: Will Working From Home Be The New Standard? When ENX2 Marketing began in 2013, Nicole and I didn’t have an office. Many times during that first year, it was her and I at her kitchen table, typing furiously away on our laptops and dreaming of the [...]
Lead Generation and Growth Strategies for Niche B2B Industries By this point, we all know that not all lead generation strategies are the same. Lead generation strategies that may have worked back then may not work nowadays anymore, and every year we need to update our strategies to fit [...]
5 myths about teamwork you need to forget to work better Don’t let the common myths about teamwork steal your team’s shine. Debunk them with our tips and help your team get a grip on the road to success. Whether we choose to or not, we spend much of [...]
The Step-by-Step Guide to Building an Effective Sales Strategy In construction, it’s impossible to erect a building if you don’t have one critical document — a blueprint. Steel frames, power tools, and a team of builders are all important elements, but they’re useless if you don’t have a document [...]
5 Ways to Maintain an Unbeatable Team Even during the current crisis, I’ve seen a lack of brand leaders stepping forward to talk about what their own contributions must be when it comes to creating formidable alliances and resilient teams. Too often, the implication is that a CEO or CMO need [...]
