How to help retention in an ever-changing work environment - It has been a tough, messy couple of years, but people are emerging out of the turmoil with even bigger dreams than ever before. Perhaps no other single event in recent history has had a more profound impact on our [...]
10 Direct Marketing Tips from Make direct marketing your strategy, not merely a tactic Direct marketing involves precisely target-ed communication with the customer. “The objective is to be relevant, not to be personal, Wunderman says. “Personal may offend. Relevancy never will,” he advises. Focus on the consumer, not your product [...]
8 Direct Marketing Tips Few Marketers Actually Follow Tip #1. Get a list. ... Tip #2. Add value to your promotion. ... Tip #3. Personalize your mailer. ... Tip #4. Make your ad easy to read. ... Tip #5. Write good copy. ... Tip #6. Choose the right marketing medium. [...]
Difference Between Marketing and Marketing Communication The terms "marketing" and "marketing communication" are sometimes used interchangeably. However, while they are related, they do not refer to the same concepts. When working on the marketing strategy for your business, be sure to understand the differences between marketing and marketing communication so [...]
What Is a Target Marketing Strategy? When working on your marketing strategy, it’s critical to understand which customers are your target market. These are the people your business can help the most with your products and services. Research your consumer base to understand their needs, likes and dislikes so you [...]
10 Truths About Marketing After the Pandemic It’s safe to say that 2020 was a year like no other and that 2021 will certainly not revert back to the old normal. So, as marketers think about building brands during this year and beyond, what should we take away from the [...]
With Handshakes on Hold, Media Ad Sales Teams Must Navigate a New World The pivot to video conferencing is finally happening As more of the country gets vaccinated and stores continue to reopen and operate under less Covid restrictions, small business owners are [...]
Rising Above the ‘Noise’ of Digital Marketing With Direct Mail B-to-B and B-to-C Boundaries Are Blurring. Here's What It Means for Marketers The days when marketing was seen as a strictly creative exercise are long gone. For many years, business-to-business marketing largely operated in the shadow of its higher-profile consumer-facing [...]
