5 myths about teamwork you need to forget to work better Don’t let the common myths about teamwork steal your team’s shine. Debunk them with our tips and help your team get a grip on the road to success. Whether we choose to or not, we spend much of [...]
The Step-by-Step Guide to Building an Effective Sales Strategy In construction, it’s impossible to erect a building if you don’t have one critical document — a blueprint. Steel frames, power tools, and a team of builders are all important elements, but they’re useless if you don’t have a document [...]
5 Ways to Maintain an Unbeatable Team Even during the current crisis, I’ve seen a lack of brand leaders stepping forward to talk about what their own contributions must be when it comes to creating formidable alliances and resilient teams. Too often, the implication is that a CEO or CMO need [...]
The Power of Direct Mail in the Digital Age For digital marketers, it's not all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and [...]
Process or project? What differences? What goals? People often confuse projects with processes. Some might argue that this is only a question of semantics and that saying “project” rather than “process” does not change much. In fact, there are some areas where projects and processes can overlap (which is why confusion arises), [...]
What are the skills of the Project Manager today? That’s a good question! Project management is not an easy job. In reality, this is composed by a series of difficult tasks, including the start-up, planning, execution, control, closure of a project and, last but not least, the management of the team. [...]
Why Your Small Business Should Have a Content Marketing Strategy The three main benefits of content marketing are increased sales, cost savings and loyal customers. For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. [...]
16 Top Marketing Blogs and Publications You Need to Be Following The best marketers are incessantly learning. Why? They can't afford to stop. The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said [...]
