Process or project? What differences? What goals? People often confuse projects with processes. Some might argue that this is only a question of semantics and that saying “project” rather than “process” does not change much. In fact, there are some areas where projects and processes can overlap (which is why confusion arises), [...]
What are the skills of the Project Manager today? That’s a good question! Project management is not an easy job. In reality, this is composed by a series of difficult tasks, including the start-up, planning, execution, control, closure of a project and, last but not least, the management of the team. [...]
Why Your Small Business Should Have a Content Marketing Strategy The three main benefits of content marketing are increased sales, cost savings and loyal customers. For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. [...]
16 Top Marketing Blogs and Publications You Need to Be Following The best marketers are incessantly learning. Why? They can't afford to stop. The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said [...]
Top Ten Contractor Door Hanger Marketing Tips For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible [...]
Creating A Sales Funnel A sales funnel is the pathway that captures sales prospects and moves them from awareness of your product to interest, desire and ultimately the sale. Here’s how to create a sales funnel to drive sales for your business. Creating a sales funnel is one of the [...]
What is Digital Marketing and How Do you Get Started? Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. So, [...]
How To Structure Your Marketing Team To Create The Best Content When it comes to your content, you want people who are passionate about it working on it—every step of the way. Building the ideal content marketing team structure means finding the right person for each step of the [...]
