Top Ten Contractor Door Hanger Marketing Tips For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible [...]
Creating A Sales Funnel A sales funnel is the pathway that captures sales prospects and moves them from awareness of your product to interest, desire and ultimately the sale. Here’s how to create a sales funnel to drive sales for your business. Creating a sales funnel is one of the [...]
What is Digital Marketing and How Do you Get Started? Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. So, [...]
How To Structure Your Marketing Team To Create The Best Content When it comes to your content, you want people who are passionate about it working on it—every step of the way. Building the ideal content marketing team structure means finding the right person for each step of the [...]
When it Comes to Response, Cookie-Cutter Direct Mail Templates Don’t Cut It Not too long ago, a new client came in for one of our preliminary audit sessions, where we look at their current direct marketing program from a creative and strategy perspective and offer suggestions to make [...]
Are You Listening? Many Customers Prefer Inside Sales Determine what type of reps you need, and the best organizational chart for you. Fight the urge to ignore Inside Sales because you piloted it a few years ago and it didn’t work. Today’s Buyer is more comfortable in the [...]
Inside Sales vs. Outside Sales: Which Is Best for You? One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with [...]
For Productive Team Building, Forget the Ice Breaker Questions Dive Brief: Employees consider work-sponsored events with alcohol the most enjoyable form of team bonding, according to a poll of 1,000 full-time workers by Nulab. Respondents said they view company volunteer days as both the most effective and valuable form of team [...]
