There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your [...]
For many businesses, door hanger marketing offers great benefits. It is an often ignored direct-marketing medium, but it really shouldn’t be. Door hangers are impossible to ignore, so they are automatically set apart from other junk mail. Door hangers are cost-efficient and easy to distribute, which makes them a must [...]
No business is identical and thus not every business plan is identical, nor can the exact methods for creating a successful business. But we can distill some very basic marketing lessons that we can broadly apply to just about any marketing plan. With that in mind, let’s take a look [...]
For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible to ignore, and they’re extremely cost effective [...]
Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with me…more on that later. Promise! Creating [...]
Any kind of direct mail marketing is better than none. Anything you can do to keep your company and your offers in front of people is bound to result in some degree of response, sales, and all that good stuff. Some people call this method “spraying and praying” because it [...]
We are often asked about paper weights and why they are so confusing. I hope this article I found helps clear things up and help with understanding and ordering the proper paper for your project. KEY CONCEPTS: Printing is more than reproducing words and images on paper. It is the [...]
In sales -- perhaps more than any other profession -- team building is crucial for long-term success. Salespeople are held to high standards, deal with regular rejection, and work long hours. Over a sustained period, this is a surefire recipe for burnout. So, how do we keep picking up [...]
