Flyers and door hangers are among the forms of direct marketing that are overlooked by many. Not a lot of people can recognize that these two are quite effective, for both startup and established businesses. Door hangers and flyers are even more useful for companies dealing directly with consumers. With these direct marketing methods, businesses can promote themselves directly to specific areas and take advantage of a number of benefits that door hangers and flyers have to offer.
1. Simple and Very Straightforward
The very basic advantage of flyers and door hangers is that both are quite simple, easy to understand and just plain straightforward as to what it wants to say. Being a direct marketing form, flyers and door hangers are not at all ambiguous and does not have any need for envelopes, binding and all kinds of steps to demonstrate the purpose behind it. For simple customers, this is an advantage since they mostly like things direct to the point.
2. Relatively Cheap
Being relatively cheap, flyers and door hangers make the best marketing tool for startups and businesses that are locally based. For companies with very limited resources but wants an effective way to market their products and services, flyers can be produced in as low as few coins for every flyer. Similarly, door hangers are available are competitive price as well.
3. Can Be Easily Seen
The edge that flyers and door hangers can offer you against your competitors is that they can be easily seen. In the case of door hangers, the fact they can be suspended in the store front or in your residence, there is no way that it can be overlooked. As for flyers, it is often given directly to the person so that means they can see what you have to offer without fail.
4. Offers Targeted Marketing
Flyers and door hangers are quite the ideal form of marketing when it comes to reaching specific audience, say a neighborhood or a community. For local-based businesses, there are simply no other targeted approaches to reach out to your prospects than with marketing face to face or in a person’s front door. With these two, you can easily track success and have more people respond your offers.
5. Easy to Produce
Another of the advantage of door hangers and flyers is the way they are very easy to produce compared to other marketing forms. The thing is that, some forms of marketing takes months for planning and preparing, while when it comes to flyers and door hangers, they can be prepared in mere days. This way, you can produce as much as you need in less time and not much expensive.
These are the basic benefits you can take advantage thanks to flyers and door hangers. But, it does not end to simply these things for there are more to what these forms of marketing has to offer.
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