Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
A bad first date is no one’s friend. But a bad piece of content is even easier to run away from and never return. And it turns out the two things have more in common than you might think – we’re not talking terrible pick-up lines and awkward silences either… [...]
For most businesses, Black Friday is the biggest sales event of the year. Since 1952, this day-after-Thanksgiving has marked the beginning of the Holiday shopping season. The day is highly-publicized, generating headlines across the nation, as consumers and corporations enter into fierce competition for sales and savings. From big [...]
Direct Marketing: A Marathon, Not a Race How many impressions does it take before a prospect decides to purchase a product or service? On average, it takes 7 to 10 impressions. That's why smart advertisers don't use a "one and done" approach when it comes to direct mail and other forms of [...]
