Direct mail marketing... Does it still work in 2019? There's no doubting that online marketing has taken the world by storm. Not only is online video consumption reigning supreme over traditional TV viewership, but it seems the world has gone mad for—and forgot about—the value still held in offline marketing. One of [...]
10 Steps to Building a Relationship Sales Force Do you sometimes dream of having your own sales force? Imagine if you were able to make the investment, lay the groundwork, and have a team of well-trained salespeople bringing in new clients? For most of us, that’s a pipedream. It may not [...]
3 Tips to Scale your Business for Sales Customer acquisition certainly is the goal for business and startup growth. However, if you hire a sales team and charge them with rushing out to sell, you might find yourself falling short of meeting customer expectations. Scaling your business with sales is [...]
15 Summer Marketing Tips to Prepare Your Winter Campaigns like an Athlete Professional athletes don’t go 100%, 100% of the time. Because it’s impossible. They’ll get injured, burned out. And fail to perform when it matters most: the finish line. Instead, most athletes ‘periodize’ their training. That means ‘foundational’ [...]
Survey Reveals Postcard Marketing Gets The Best Response Among US Households In planning your ad campaign for your business, you have probably wondered what kinds of offline advertisements are most effective. What is your best choice in an accountable and measurable transaction that is data rich and can provide your [...]
You Don’t Need ESP to Know What Customers Want Demographics and Psychographics in Marketing Marketing is a lot of Subjective “Guess Work”. We get it… Sometimes you even pay to figure out what doesn’t work. It can be very frustrating. But technology and “Big Data” (There’s that word [...]
4 Ways to Say Less and Get More From Your Direct Mail Campaign “It is my ambition to say in ten sentences what others say in a whole book.” Do you know who said that? It was a guy by the name of Friedrich Nietzsche. According to Wikipedia, Nietzsche [...]
The Four Biggest Barriers Holding You Back from Scaling Your Company For the past 20 years, I’ve coached tens of thousands of small business owners on how to grow their companies. During that time, I have personally observed the common patterns that keep business owners stuck in the “work until [...]
