Amazon (NASDAQ:AMZN) has just expanded its Associates program with a new addition called Local Associates. With this initiative, small local businesses and individuals can increase their revenue by making recommendations of items sold on Amazon. Amazon Local Associates Program With the vast majority of small businesses already having a website [...]
7 Advertising Trends that all Marketers Should Know We have compiled a list of 7 advertising trends: mobile over desktop; influencer marketing; chabots; advertising with video; Facebook 360 degree; programmatic buying; and native advertising. 1. Mobile over desktop Mobile spending on ads is expected to double desktop spending within two [...]
The Difference Between Digital and Direct Mail While digital forms of marketing such as email blasts and websites provide consumers with quick and easy access to information, research has proven that digital has less authority and makes less of an impression on consumers when it comes to purchasing. Yes, digital is an extremely powerful and [...]
As Ken Bernhardt, Ph.D., explains, the consumer is a lot different now than he or she was just five years ago. All consumers have more information at their fingertips, courtesy of mobile, and therefore take much different buyer’s journeys than they did in the recent past. The result is a focus [...]
There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your [...]
For many businesses, door hanger marketing offers great benefits. It is an often ignored direct-marketing medium, but it really shouldn’t be. Door hangers are impossible to ignore, so they are automatically set apart from other junk mail. Door hangers are cost-efficient and easy to distribute, which makes them a must [...]
No business is identical and thus not every business plan is identical, nor can the exact methods for creating a successful business. But we can distill some very basic marketing lessons that we can broadly apply to just about any marketing plan. With that in mind, let’s take a look [...]
For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible to ignore, and they’re extremely cost effective [...]
