Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with me…more on that later. Promise! Creating [...]
Any kind of direct mail marketing is better than none. Anything you can do to keep your company and your offers in front of people is bound to result in some degree of response, sales, and all that good stuff. Some people call this method “spraying and praying” because it [...]
We are often asked about paper weights and why they are so confusing. I hope this article I found helps clear things up and help with understanding and ordering the proper paper for your project. KEY CONCEPTS: Printing is more than reproducing words and images on paper. It is the [...]
In sales -- perhaps more than any other profession -- team building is crucial for long-term success. Salespeople are held to high standards, deal with regular rejection, and work long hours. Over a sustained period, this is a surefire recipe for burnout. So, how do we keep picking up [...]
Advertisers are constantly looking for effective tools to promote their products. Door hanger advertising delivers the message straight to the target audience and brings a hands-on exposure to the consumer as they can touch and see the ad closely. With a wide range of designs and shapes for the door [...]
Door hangers are an often ignored weapon in your marketing arsenal. But, their rock-bottom printing costs make them an attractive marketing prospect for cash-strapped businesses. Local businesses like restaurants, dry cleaners, beauty salons and convenience stores find door hangers an effective way to market promotions and a great way to push for [...]
Have you ever considered advertising with printed door hangers? Door hanger marketing is one of the simplest and most cost-effective ways to put your brand and services in front of new potential clients. A variety of industries such as landscaping, real estate, dry cleaning, maid services, and restaurants all currently take [...]
Advertising can take many different forms and as technology and the times have changed, advertising has changed with it. Traditional advertising used to only consist of newspapers and radio before branching into television, digital, out-of-home. In-the-Hand Advertising is now the newest trend. What is In-the-Hand Advertising? In-the-hand advertising differs from [...]
