WHY POLITICAL CAMPAIGNS NEED TO REDISCOVER CANVASSING Door-to-door canvassing campaigns actually work to persuade voters and sway national election outcomes – even when they don’t encourage more people to show up to the polls, according to a June 2018 articlepublished in American Economic Review. The article, authored by Harvard Business School assistant [...]
10 Sales Methodologies and How They Work SPIN Selling N.E.A.T. Selling Conceptual Selling SNAP Selling The Challenger Sale The Sandler System CustomerCentric Selling MEDDIC Solution Selling Inbound Selling There’s always a method to the madness -- and having a well-developed sales method ensures you and your sales team hit [...]
Long Live Print While digital has proved to be the great leveler when it comes to publishing, print requires a greater investment of time and money, but it’s these very characteristics that mean printed content can be a highly effective marketing tool. Here’s why: It gets noticed – In a [...]
Is print the missing piece to your 2018 content marketing strategy? When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer [...]
‘Trust in News’ Study Shows More Trust for Print Publications Than Digital Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to [...]
Brands missing out on potential $45bn in profit by failing to optimize media budgets Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%. Source: Ebiquity Brands [...]
The best sales tools to accelerate revenue in 2023 The success of your sales efforts depends on so many things like understanding your audience, developing proper content to reach out to prospects, building consistent processes to never miss any opportunity, enthusiastic and proactive salespeople, and the stack of the sales [...]
Direct Mail Campaigns Predictive Modeling Techniques Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with [...]
