Crossed arms, heavy sighs, short replies -- you know when a prospect’s getting frustrated. Worse, these physical signs show they’re losing interest in what you’re saying, and your shot at earning their business might be fading fast. Often, difficult or even angry prospects aren’t expressing frustration with you. These emotions [...]
In college, there are three kinds of classes. First, there’s the blow-off classes, where 80 percent of your grade comes from fill-in-the-blank worksheets. To pass, all you really have to do is show up. Then, there are the classes taught by “real hardasses.” These classes kept you up well past [...]
Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business. For the most part, flyer advertising is easy. You [...]
Are you trying to increase your social media followers and convert them to customers? Social media contests are probably the most reliable way for doing so. Not only do they increase your followers and social media engagement, they also have the potential to improve your relationship with your customers. Contest [...]
5 Old-School Marketing Techniques That Still Do the Job Marketing is hard. Everyone is trying something new, but here are 5 tried-and-true techniques that get the job done. Since the turn of the century and the rise of the smartphone, digital marketing has taken over at breakneck speed. From email campaigns to [...]
Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we [...]
The fact that flyer distribution campaigns are one of the most efficient ways of communicating with consumers cannot be stressed further. Statistics collected by various studies has indicated an improved return on investment for businesses that use door-drop flyer distribution campaigns as a form of direct marketing. Considering this, it [...]
Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
