Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business. For the most part, flyer advertising is easy. You [...]
Are you trying to increase your social media followers and convert them to customers? Social media contests are probably the most reliable way for doing so. Not only do they increase your followers and social media engagement, they also have the potential to improve your relationship with your customers. Contest [...]
5 Old-School Marketing Techniques That Still Do the Job Marketing is hard. Everyone is trying something new, but here are 5 tried-and-true techniques that get the job done. Since the turn of the century and the rise of the smartphone, digital marketing has taken over at breakneck speed. From email campaigns to [...]
10 Incredible Websites That Teach Business Leadership Skills for Free Dive into any of the courses and turn yourself into a unicorn leader in your industry Having a mind open to learning new things and being flexible are two hallmarks of a strong and successful business leader. As a businessperson, whether you [...]
So-called "junk mail" can actually shine like layered bricks of gold in the eyes of the consumer with effective direct mail marketing. Ignore what you've heard about outbound marketing not being effective for B2C businesses. There are many riches to be found at the end of the rainbow, like these [...]
No matter how far AI evolves in the future, for as long as humans remain as the dominant species on this planet, machines will exist to serve the benefit of human collectives, in some form or another. That is an optimistic view and possibly the best-case scenario. Now, if [...]
Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to [...]
