Door Hangers: 4 Tips to Help Boost Response Rates Door hangers are an often forgotten weapon in the small-business advertising arsenal, but their rock-bottom printing costs — as low as 2 to 8 cents per unit, depending on volume and design — make door hangers an intriguing marketing prospect, especially for [...]
Flyers and door hangers are among the forms of direct marketing that are overlooked by many. Not a lot of people can recognize that these two are quite effective, for both startup and established businesses. Door hangers and flyers are even more useful for companies dealing directly with consumers. With these direct [...]
Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
An expertly designed direct marketing campaign can spark interest and generate a response, but certain mistakes can mean the downfall of any good campaign. Not only can these foibles waste money, but they can also keep you from achieving your sales goals. Here are some costly direct mail mistakes that [...]
A bad first date is no one’s friend. But a bad piece of content is even easier to run away from and never return. And it turns out the two things have more in common than you might think – we’re not talking terrible pick-up lines and awkward silences either… [...]
For most businesses, Black Friday is the biggest sales event of the year. Since 1952, this day-after-Thanksgiving has marked the beginning of the Holiday shopping season. The day is highly-publicized, generating headlines across the nation, as consumers and corporations enter into fierce competition for sales and savings. From big [...]
Direct Marketing: A Marathon, Not a Race How many impressions does it take before a prospect decides to purchase a product or service? On average, it takes 7 to 10 impressions. That's why smart advertisers don't use a "one and done" approach when it comes to direct mail and other forms of [...]
The best sales tools to accelerate revenue in 2023 The success of your sales efforts depends on so many things like understanding your audience, developing proper content to reach out to prospects, building consistent processes to never miss any opportunity, enthusiastic and proactive salespeople, and the stack of the sales [...]
