Various businesses already have and still do promote with door hangers, but some hotels miss the chance to adapt this medium into their services. Just because guests expect you to put out only Do Not Disturb door hanger signs doesn’t mean your door hanger printing options are limited! Here are [...]
Cost of Labor vs. Cost of Postage Of course, door hangers bring with them the added cost of labor – you’ll have to pay someone to hand them. Done right though, a targeted printed door hanger campaign can be small, but focused and effective. You’re also saving on postage. It [...]
We’ve talked previously about how door hangers can be a surprisingly effective advertising device. What I’d like to do with this article is get more into detail in how you can use door hangers to jump start your next advertising campaign. But why should you be considering door hangers? First [...]
Everyone knows about posters, postcards, business cards, and brochures as marketing materials. Those are the basic building blocks of most advertising campaigns. But there are some extremely powerful, yet under the radar, printed marketing materials available at i2idirectmarketing.com which you should be considering to add that extra “oomph” to your next [...]
Flyers and door hangers are among the forms of direct marketing that are overlooked by many. Not a lot of people can recognize that these two are quite effective, for both startup and established businesses. Door hangers and flyers are even more useful for companies dealing directly with consumers. With these direct [...]
Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
An expertly designed direct marketing campaign can spark interest and generate a response, but certain mistakes can mean the downfall of any good campaign. Not only can these foibles waste money, but they can also keep you from achieving your sales goals. Here are some costly direct mail mistakes that [...]
A bad first date is no one’s friend. But a bad piece of content is even easier to run away from and never return. And it turns out the two things have more in common than you might think – we’re not talking terrible pick-up lines and awkward silences either… [...]
