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Brands Missing Out on Potential $45bn in Profit by Failing to Optimize Media Budget

Brands Missing Out on Potential $45bn in Profit by Failing to Optimize Media Budget

Brands missing out on potential $45bn in profit by failing to optimize media budgets Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%. Source: Ebiquity Brands [...]

I2I Editor2018-06-22T21:06:25+00:00Categories: Uncategorized|Tags: advertising, B2B, B2C, Boise, budget, Canvas Network, Class Central, Consumer Purchasing trends, Content, Coursera, Digital Education, Direct Mail, direct marketing, Don't Miss Out, Door Hanger Ma rketing, EDX, Harvardx, i2i Direct Marketing, Idaho, marketing, Marketing Plan, MIT, Portland, Seattle Direct Mail Marketing, Target Area, Trusted Marketing, Washington State|