5 Tips for Direct Mail Marketing Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help you ensure that you remain on the right side of the [...]

Are you having a good day? If so, you’re in good company, as small business sentiment has reached a new high driven by the strongest local economic outlook on record, a “firmer hiring environment” and a stronger backdrop for investment according to MetLife and the U.S. Chamber of Commerce. According [...]

      Tips on Marketing a Small Business Locally.  Here’s what YEC community members had to say:       1. Connect With Local Businesses “As a guided meditation company for women who are preparing to conceive as well as pregnant women and new moms, healthcare providers around the [...]

    Amazon (NASDAQ:AMZN) has just expanded its Associates program with a new addition called Local Associates. With this initiative, small local businesses and individuals can increase their revenue by making recommendations of items sold on Amazon. Amazon Local Associates Program With the vast majority of small businesses already having a website [...]

7 Advertising Trends that all Marketers Should Know We have compiled a list of 7 advertising trends: mobile over desktop; influencer marketing; chabots; advertising with video; Facebook 360 degree; programmatic buying; and native advertising. 1. Mobile over desktop Mobile spending on ads is expected to double desktop spending within two [...]

The Difference Between Digital and Direct Mail While digital forms of marketing such as email blasts and websites provide consumers with quick and easy access to information, research has proven that digital has less authority and makes less of an impression on consumers when it comes to purchasing. Yes, digital is an extremely powerful and [...]

As Ken Bernhardt, Ph.D., explains, the consumer is a lot different now than he or she was just five years ago. All consumers have more information at their fingertips, courtesy of mobile, and therefore take much different buyer’s journeys than they did in the recent past. The result is a focus [...]

There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign.   40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your [...]