Door hangers are an often ignored weapon in your marketing arsenal. But, their rock-bottom printing costs make them an attractive marketing prospect for cash-strapped businesses. Local businesses like restaurants, dry cleaners, beauty salons and convenience stores find door hangers an effective way to market promotions and a great way to push for [...]
Have you ever considered advertising with printed door hangers? Door hanger marketing is one of the simplest and most cost-effective ways to put your brand and services in front of new potential clients. A variety of industries such as landscaping, real estate, dry cleaning, maid services, and restaurants all currently take [...]
Advertising can take many different forms and as technology and the times have changed, advertising has changed with it. Traditional advertising used to only consist of newspapers and radio before branching into television, digital, out-of-home. In-the-Hand Advertising is now the newest trend. What is In-the-Hand Advertising? In-the-hand advertising differs from [...]
If you’re looking for a unique way to target a specific market, the solution may be hanging under your nose. Because door hangers stand alone without competition, they are more likely to be read and remembered. While you can easily maximize marketing real estate and print messaging on both sides [...]
I’m a big believer in preparation, so whenever I can, I create a deal plan with my prospect. The deal plan should cover whatever your prospect suggests but will generally encompass the remainder of the sales cycle, how to sell the product internally, and the implementation of the product. Why [...]
Crossed arms, heavy sighs, short replies -- you know when a prospect’s getting frustrated. Worse, these physical signs show they’re losing interest in what you’re saying, and your shot at earning their business might be fading fast. Often, difficult or even angry prospects aren’t expressing frustration with you. These emotions [...]
In college, there are three kinds of classes. First, there’s the blow-off classes, where 80 percent of your grade comes from fill-in-the-blank worksheets. To pass, all you really have to do is show up. Then, there are the classes taught by “real hardasses.” These classes kept you up well past [...]
Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business. For the most part, flyer advertising is easy. You [...]
