Are you trying to increase your social media followers and convert them to customers? Social media contests are probably the most reliable way for doing so. Not only do they increase your followers and social media engagement, they also have the potential to improve your relationship with your customers. Contest [...]
5 Old-School Marketing Techniques That Still Do the Job Marketing is hard. Everyone is trying something new, but here are 5 tried-and-true techniques that get the job done. Since the turn of the century and the rise of the smartphone, digital marketing has taken over at breakneck speed. From email campaigns to [...]
Why Most Businesses Lose Customers (and How to Keep Yours) The average small business loses half its customers within three years. Here are four things you can do to beat those odds. The average small business loses half its customers within three years. That grim statistic comes from serial entrepreneur, [...]
Why do people buy things? If you answered, "Because they want them or need them," you're only partly right, according to Clayton Christensen, Harvard professor and author of the bestselling The Innovator's Dilemma. In a keynote presentation at last month's Qualtrics Insight Summit, Christensen explained his view of why people buy products: To do a job. [...]
10 Incredible Websites That Teach Business Leadership Skills for Free Dive into any of the courses and turn yourself into a unicorn leader in your industry Having a mind open to learning new things and being flexible are two hallmarks of a strong and successful business leader. As a businessperson, whether you [...]
So-called "junk mail" can actually shine like layered bricks of gold in the eyes of the consumer with effective direct mail marketing. Ignore what you've heard about outbound marketing not being effective for B2C businesses. There are many riches to be found at the end of the rainbow, like these [...]
Most of us tend to go through our mail as we stand over or next to the trash. With so many offers from so many different companies we neither know of or care about, the amount of junk mail can be a little overwhelming and bothersome. So what do you [...]
Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]
