Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we [...]
Cost of Labor vs. Cost of Postage Of course, door hangers bring with them the added cost of labor – you’ll have to pay someone to hand them. Done right though, a targeted printed door hanger campaign can be small, but focused and effective. You’re also saving on postage. It [...]
We’ve talked previously about how door hangers can be a surprisingly effective advertising device. What I’d like to do with this article is get more into detail in how you can use door hangers to jump start your next advertising campaign. But why should you be considering door hangers? First [...]
Everyone knows about posters, postcards, business cards, and brochures as marketing materials. Those are the basic building blocks of most advertising campaigns. But there are some extremely powerful, yet under the radar, printed marketing materials available at i2idirectmarketing.com which you should be considering to add that extra “oomph” to your next [...]
Real Estate Agent Marketing: Door Hanger Ideas Door hangers are marketing materials which are perfect for neighborhood-specific marketing. Instead of printing and distributing a postcard or any other prints that can get lost in the shuffle of flyers, a door hanger stands out bold and proud, right on your prospect’s [...]
The best sales tools to accelerate revenue in 2023 The success of your sales efforts depends on so many things like understanding your audience, developing proper content to reach out to prospects, building consistent processes to never miss any opportunity, enthusiastic and proactive salespeople, and the stack of the sales [...]
Direct Mail Campaigns Predictive Modeling Techniques Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with [...]
