So-called "junk mail" can actually shine like layered bricks of gold in the eyes of the consumer with effective direct mail marketing. Ignore what you've heard about outbound marketing not being effective for B2C businesses. There are many riches to be found at the end of the rainbow, like these [...]
Most of us tend to go through our mail as we stand over or next to the trash. With so many offers from so many different companies we neither know of or care about, the amount of junk mail can be a little overwhelming and bothersome. So what do you [...]
Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]
Cost of Labor vs. Cost of Postage Of course, door hangers bring with them the added cost of labor – you’ll have to pay someone to hand them. Done right though, a targeted printed door hanger campaign can be small, but focused and effective. You’re also saving on postage. It [...]
We’ve talked previously about how door hangers can be a surprisingly effective advertising device. What I’d like to do with this article is get more into detail in how you can use door hangers to jump start your next advertising campaign. But why should you be considering door hangers? First [...]
Everyone knows about posters, postcards, business cards, and brochures as marketing materials. Those are the basic building blocks of most advertising campaigns. But there are some extremely powerful, yet under the radar, printed marketing materials available at i2idirectmarketing.com which you should be considering to add that extra “oomph” to your next [...]
Real Estate Agent Marketing: Door Hanger Ideas Door hangers are marketing materials which are perfect for neighborhood-specific marketing. Instead of printing and distributing a postcard or any other prints that can get lost in the shuffle of flyers, a door hanger stands out bold and proud, right on your prospect’s [...]
Paying a flyer distribution company to deliver your ad, announcement, or marketing flyer is better than depending on the USPS. The investments in your success, delivery at all times, lower costs, and direct contact with your potential clients are just a few reasons for the superiority of paying a [...]
