You Don’t Need ESP to Know What Customers Want Demographics and Psychographics in Marketing Marketing is a lot of Subjective “Guess Work”. We get it… Sometimes you even pay to figure out what doesn’t work. It can be very frustrating. But technology and “Big Data” (There’s that word [...]
4 Ways to Say Less and Get More From Your Direct Mail Campaign “It is my ambition to say in ten sentences what others say in a whole book.” Do you know who said that? It was a guy by the name of Friedrich Nietzsche. According to Wikipedia, Nietzsche [...]
The Four Biggest Barriers Holding You Back from Scaling Your Company For the past 20 years, I’ve coached tens of thousands of small business owners on how to grow their companies. During that time, I have personally observed the common patterns that keep business owners stuck in the “work until [...]
Customer Payment Trends are Changing. Are You? Human beings have utilized everything from food and crafts to checks and mobile pay to purchase goods and services. The ability of businesses to analyze and adapt to ever-changing consumer behavior and preferences is crucial to their financial success. As technology has improved and integrated [...]
The 10-Minute Website Tweak That Increases Sales Most business websites look like they were designed in 1997. This quick fix helps mend that. With the exception of e-commerce sites (which are a special case) the vast majority of business websites are online brochures, structured as long pages of information accessed through drop-down menus. [...]
Marketing Tips For A Better Door Hanger Campaign Is my door hanging campaign well-targeted? The best marketing campaign is wasted without a relevant target. Ideally, your target should consist of the people or businesses ready to buy your product or service at the moment they receive your [...]
Business Campaign Setbacks? We can help you overcome them. Most companies have suffered the lose clients or have suffer some major financial losses in their business most probably due to poor advertising strategies. Here is a piece of advice for such people from us. If you intend to grow your [...]
12 Effective Digital Marketing Tactics and Strategies When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the [...]
