WHY POLITICAL CAMPAIGNS NEED TO REDISCOVER CANVASSING Door-to-door canvassing campaigns actually work to persuade voters and sway national election outcomes – even when they don’t encourage more people to show up to the polls, according to a June 2018 articlepublished in American Economic Review. The article, authored by Harvard Business School assistant [...]
10 Sales Methodologies and How They Work SPIN Selling N.E.A.T. Selling Conceptual Selling SNAP Selling The Challenger Sale The Sandler System CustomerCentric Selling MEDDIC Solution Selling Inbound Selling There’s always a method to the madness -- and having a well-developed sales method ensures you and your sales team hit [...]
Long Live Print While digital has proved to be the great leveler when it comes to publishing, print requires a greater investment of time and money, but it’s these very characteristics that mean printed content can be a highly effective marketing tool. Here’s why: It gets noticed – In a [...]
Is print the missing piece to your 2018 content marketing strategy? When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer [...]
‘Trust in News’ Study Shows More Trust for Print Publications Than Digital Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to [...]
Brands missing out on potential $45bn in profit by failing to optimize media budgets Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%. Source: Ebiquity Brands [...]
The fact that flyer distribution campaigns are one of the most efficient ways of communicating with consumers cannot be stressed further. Statistics collected by various studies has indicated an improved return on investment for businesses that use door-drop flyer distribution campaigns as a form of direct marketing. Considering this, it [...]
Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
