Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
For most businesses, Black Friday is the biggest sales event of the year. Since 1952, this day-after-Thanksgiving has marked the beginning of the Holiday shopping season. The day is highly-publicized, generating headlines across the nation, as consumers and corporations enter into fierce competition for sales and savings. From big [...]
Direct Marketing: A Marathon, Not a Race How many impressions does it take before a prospect decides to purchase a product or service? On average, it takes 7 to 10 impressions. That's why smart advertisers don't use a "one and done" approach when it comes to direct mail and other forms of [...]
The best sales tools to accelerate revenue in 2023 The success of your sales efforts depends on so many things like understanding your audience, developing proper content to reach out to prospects, building consistent processes to never miss any opportunity, enthusiastic and proactive salespeople, and the stack of the sales [...]
Direct Mail Campaigns Predictive Modeling Techniques Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with [...]
