Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]
At i2i Direct Marketing, we take advantage of the latest technology to provide our clients with superior services. With this, all of our employees are equipped with a GPS tracker whenever they are working. With this innovative device, it is possible to keep track of all their movements, including when they [...]
Paying a flyer distribution company to deliver your ad, announcement, or marketing flyer is better than depending on the USPS. The investments in your success, delivery at all times, lower costs, and direct contact with your potential clients are just a few reasons for the superiority of paying a [...]
The fact that flyer distribution campaigns are one of the most efficient ways of communicating with consumers cannot be stressed further. Statistics collected by various studies has indicated an improved return on investment for businesses that use door-drop flyer distribution campaigns as a form of direct marketing. Considering this, it [...]
Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]
An expertly designed direct marketing campaign can spark interest and generate a response, but certain mistakes can mean the downfall of any good campaign. Not only can these foibles waste money, but they can also keep you from achieving your sales goals. Here are some costly direct mail mistakes that [...]
