WHY POLITICAL CAMPAIGNS NEED TO REDISCOVER CANVASSING Door-to-door canvassing campaigns actually work to persuade voters and sway national election outcomes – even when they don’t encourage more people to show up to the polls, according to a June 2018 articlepublished in American Economic Review. The article, authored by Harvard Business School assistant [...]
The best sales tools to accelerate revenue in 2023 The success of your sales efforts depends on so many things like understanding your audience, developing proper content to reach out to prospects, building consistent processes to never miss any opportunity, enthusiastic and proactive salespeople, and the stack of the sales [...]
Direct Mail Campaigns Predictive Modeling Techniques Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with [...]
