WHY POLITICAL CAMPAIGNS NEED TO REDISCOVER CANVASSING Door-to-door canvassing campaigns actually work to persuade voters and sway national election outcomes – even when they don’t encourage more people to show up to the polls, according to a June 2018 articlepublished in American Economic Review. The article, authored by Harvard Business School assistant [...]
10 Sales Methodologies and How They Work SPIN Selling N.E.A.T. Selling Conceptual Selling SNAP Selling The Challenger Sale The Sandler System CustomerCentric Selling MEDDIC Solution Selling Inbound Selling There’s always a method to the madness -- and having a well-developed sales method ensures you and your sales team hit [...]
Long Live Print While digital has proved to be the great leveler when it comes to publishing, print requires a greater investment of time and money, but it’s these very characteristics that mean printed content can be a highly effective marketing tool. Here’s why: It gets noticed – In a [...]
Is print the missing piece to your 2018 content marketing strategy? When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer [...]
‘Trust in News’ Study Shows More Trust for Print Publications Than Digital Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to [...]
Brands missing out on potential $45bn in profit by failing to optimize media budgets Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%. Source: Ebiquity Brands [...]
How To Maximize The Power Of Direct Mail In order to have the best-performing mail pieces, you need to carefully plan your campaign: 1. Create (And Understand) Your Target List Your target audience is extremely important. You need to know as much information about them as possible. This [...]
Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]
