The Legitimacy of Direct Mail in a World of Fake News

Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]

Door Hanger Promotional Designs for Hotels

Various businesses already have and still do promote with door hangers, but some hotels miss the chance to adapt this medium into their services. Just because guests expect you to put out only Do Not Disturb door hanger signs doesn’t mean your door hanger printing options are limited! Here are [...]

Door Hangers: 4 Tips to Help Boost Response Rates

Door Hangers: 4 Tips to Help Boost Response Rates Door hangers are an often forgotten weapon in the small-business advertising arsenal, but their rock-bottom printing costs — as low as 2 to 8 cents per unit, depending on volume and design — make door hangers an intriguing marketing prospect, especially for [...]

A Flyer Distribution Company Is Better Than (USPS) United States Postal Service

  Paying a flyer distribution company to deliver your ad, announcement, or marketing flyer is better than depending on the USPS. The investments in your success, delivery at all times, lower costs, and direct contact with your potential clients are just a few reasons for the superiority of paying a [...]

Your “Paper Stock” Could Result in a Successful or Failed Postcard Campaign

Your "Paper Stock" Could Result in a Successful or Failed Postcard Campaign As per a recent response rate report by the US’s Direct Marketing Association, 54% of mailed postcards are actually read by recipients as against only 30% in case of sales letters; 23.4 percent of consumers respond to postcards [...]

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