Long Live Print While digital has proved to be the great leveler when it comes to publishing, print requires a greater investment of time and money, but it’s these very characteristics that mean printed content can be a highly effective marketing tool. Here’s why: It gets noticed – In a [...]
Is print the missing piece to your 2018 content marketing strategy? When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer [...]
‘Trust in News’ Study Shows More Trust for Print Publications Than Digital Trust is the topic that won’t go away. On either side of the pond, leaders with very different temperaments are dealing with issues of declining trust in very different ways. Whatever their differences, however, the knock-on effect to [...]
Brands missing out on potential $45bn in profit by failing to optimize media budgets Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%. Source: Ebiquity Brands [...]
How To Maximize The Power Of Direct Mail In order to have the best-performing mail pieces, you need to carefully plan your campaign: 1. Create (And Understand) Your Target List Your target audience is extremely important. You need to know as much information about them as possible. This [...]
Your business may not be able to afford leaving a door hanger at every office, home and apartment in your city, but with some advanced planning on your part, you can determine the neighborhoods and offices that will be most receptive to your message, and spend time marketing [...]
5 Tips for Direct Mail Marketing Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help you ensure that you remain on the right side of the [...]
Are you having a good day? If so, you’re in good company, as small business sentiment has reached a new high driven by the strongest local economic outlook on record, a “firmer hiring environment” and a stronger backdrop for investment according to MetLife and the U.S. Chamber of Commerce. According [...]
