Why Most Businesses Lose Customers (and How to Keep Yours) The average small business loses half its customers within three years. Here are four things you can do to beat those odds. The average small business loses half its customers within three years. That grim statistic comes from serial entrepreneur, [...]
Why do people buy things? If you answered, "Because they want them or need them," you're only partly right, according to Clayton Christensen, Harvard professor and author of the bestselling The Innovator's Dilemma. In a keynote presentation at last month's Qualtrics Insight Summit, Christensen explained his view of why people buy products: To do a job. [...]
10 Incredible Websites That Teach Business Leadership Skills for Free Dive into any of the courses and turn yourself into a unicorn leader in your industry Having a mind open to learning new things and being flexible are two hallmarks of a strong and successful business leader. As a businessperson, whether you [...]
So-called "junk mail" can actually shine like layered bricks of gold in the eyes of the consumer with effective direct mail marketing. Ignore what you've heard about outbound marketing not being effective for B2C businesses. There are many riches to be found at the end of the rainbow, like these [...]
No matter how far AI evolves in the future, for as long as humans remain as the dominant species on this planet, machines will exist to serve the benefit of human collectives, in some form or another. That is an optimistic view and possibly the best-case scenario. Now, if [...]
Between the spam, phishing attacks, fake ads, troll farms, and other forms of ad fraud, how do we really know what we see and read online is real? The short answer is, we don’t always know. We are all subject to potential phishing attacks designed to steal our identity and it seems like major [...]
Techniques to Fight Campaign Fatigue and Maintain Strong Direct Mail Response Rates The adage “all good things must come to an end” applies to most things in life, including the effectiveness of a direct mail package. Even the best campaigns eventually become stale and begin to lose their ability to [...]
Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we [...]
