How To Structure Your Marketing Team To Create The Best Content When it comes to your content, you want people who are passionate about it working on it—every step of the way. Building the ideal content marketing team structure means finding the right person for each step of the [...]
When it Comes to Response, Cookie-Cutter Direct Mail Templates Don’t Cut It Not too long ago, a new client came in for one of our preliminary audit sessions, where we look at their current direct marketing program from a creative and strategy perspective and offer suggestions to make [...]
Are You Listening? Many Customers Prefer Inside Sales Determine what type of reps you need, and the best organizational chart for you. Fight the urge to ignore Inside Sales because you piloted it a few years ago and it didn’t work. Today’s Buyer is more comfortable in the [...]
Inside Sales vs. Outside Sales: Which Is Best for You? One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with [...]
For Productive Team Building, Forget the Ice Breaker Questions Dive Brief: Employees consider work-sponsored events with alcohol the most enjoyable form of team bonding, according to a poll of 1,000 full-time workers by Nulab. Respondents said they view company volunteer days as both the most effective and valuable form of team [...]
Customized products: A new sales strategy Since companies' profits are based on how much consumers like their products, some businesses have taken their strategy one step further and utilize artificial intelligence in marketing The areas where artificial intelligence (AI) is being used continues to expand to the extent that [...]
How To Use Door Hangers To Generate Sales For Your Small Business If you’ve ever come home on an empty stomach to find a door hanger on your doorknob announcing the opening of a new barbecue joint in your neighborhood, or a small flyer wedged in the front door with [...]
5 New Approaches to Team Building Activities That Are Healthy and Actually Fun! Today, the terms “wellness” and “#self-care” get tossed around as commonly as cold brew coffee on a summer morning. But while an overall corporate wellness program can be quite complex (it’s an $8 billion industry that has mixed [...]
