Why Most Businesses Lose Customers (and How to Keep Yours) The average small business loses half its customers within three years. Here are four things you can do to beat those odds. The average small business loses half its customers within three years. That grim statistic comes from serial entrepreneur, [...]
Regular readers of SpeakingDIRECT know that we are strong advocates for the effectiveness of direct mail, especially as part of a data-driven marketing campaign. This is based not only on what we’ve seen in our own experience helping clients craft successful data-driven marketing mail campaigns, but also from what we [...]
The fact that flyer distribution campaigns are one of the most efficient ways of communicating with consumers cannot be stressed further. Statistics collected by various studies has indicated an improved return on investment for businesses that use door-drop flyer distribution campaigns as a form of direct marketing. Considering this, it [...]
A bad first date is no one’s friend. But a bad piece of content is even easier to run away from and never return. And it turns out the two things have more in common than you might think – we’re not talking terrible pick-up lines and awkward silences either… [...]
