No business is identical and thus not every business plan is identical, nor can the exact methods for creating a successful business. But we can distill some very basic marketing lessons that we can broadly apply to just about any marketing plan. With that in mind, let’s take a look [...]
For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible to ignore, and they’re extremely cost effective [...]
Predictive modeling can boost your bottom line by allowing you to assign every customer a specialized customer category based in a specialized model – predicting the likelihood of the customer to take certain action. This may sound really hard, but in reality, it’s not. Stay with me…more on that later. Promise! Creating [...]
Any kind of direct mail marketing is better than none. Anything you can do to keep your company and your offers in front of people is bound to result in some degree of response, sales, and all that good stuff. Some people call this method “spraying and praying” because it [...]
Why Most Businesses Lose Customers (and How to Keep Yours) The average small business loses half its customers within three years. Here are four things you can do to beat those odds. The average small business loses half its customers within three years. That grim statistic comes from serial entrepreneur, [...]
10 Incredible Websites That Teach Business Leadership Skills for Free Dive into any of the courses and turn yourself into a unicorn leader in your industry Having a mind open to learning new things and being flexible are two hallmarks of a strong and successful business leader. As a businessperson, whether you [...]
So-called "junk mail" can actually shine like layered bricks of gold in the eyes of the consumer with effective direct mail marketing. Ignore what you've heard about outbound marketing not being effective for B2C businesses. There are many riches to be found at the end of the rainbow, like these [...]
No matter how far AI evolves in the future, for as long as humans remain as the dominant species on this planet, machines will exist to serve the benefit of human collectives, in some form or another. That is an optimistic view and possibly the best-case scenario. Now, if [...]
